The History of the Net Promoter Score | Putting the Customer First

The History of the Net Promoter Score | Putting the Customer First

The Net Promoter Score (NPS) is a leading metric for measuring customer satisfaction and loyalty. Research has shown that a high NPS score is directly correlated to increased business growth. According to a recent Forrester study, 45% of firms use NPS to measure the...
How Marketing has Aligned with Customer (and Employee) Experience

How Marketing has Aligned with Customer (and Employee) Experience

One of the biggest questions that new entrepreneurs ask is – “what’s the best way to market my product or service to gain new customers?” Today, the buyers’ journey through a complex B2B product / service has never been more disrupted. To explain why, I would like to...
Why an Integrated Supply Chain Is Critical for Recovery

Why an Integrated Supply Chain Is Critical for Recovery

The entire supply chain has taken a major hit. As the world works toward moving forward post-COVID-19, the global supply chain is still trying to recover too. During the pandemic, multiple national and international lockdowns halted manufacturing. At the same time,...
The History of the Net Promoter Score | Putting the Customer First

Net Promoter Score | Creating an Exceptional Customer Experience

Customer Experience is a top priority at VistaVu, with a key measurement being our quarterly NPS (Net Promoter Score) surveys. Insights from this survey help our team better understand areas of improvement and shape the programs and initiatives that we implement. Read...