An Integrated Strategy for Distributors | NAW Handbook for Disruption
Throughout 2021, the National Association of Wholesalers-Distributors (NAW) conducted research to better understand the relationship between distributors, customers, and suppliers. Based on this research, they identified innovative ways to differentiate various...
How Marketing has Aligned with Customer (and Employee) Experience
One of the biggest questions that new entrepreneurs ask is – “what’s the best way to market my product or service to gain new customers?” Today, the buyers’ journey through a complex B2B product / service has never been more disrupted. To explain why, I would like to...
Why an Integrated Supply Chain Is Critical for Recovery
The entire supply chain has taken a major hit. As the world works toward moving forward post-COVID-19, the global supply chain is still trying to recover too. During the pandemic, multiple national and international lockdowns halted manufacturing. At the same time,...
Net Promoter Score | Creating an Exceptional Customer Experience
Customer Experience is a top priority at VistaVu, with a key measurement being our quarterly NPS (Net Promoter Score) surveys. Insights from this survey help our team better understand areas of improvement and shape the programs and initiatives that we implement. Read...